• Representation and Critical Thinking in Media – with Michelle Lipkin, National Association of Media Literacy Education

    Keywords: podcast, the, productions, cpb, bogusky, namle, wooodshed

    Tweens consume 6 to 9 hours of content every day. Adults, as much as 10. What is the responsibility of advertisers as narrative builders in this very real media environment?

    Tweens consume 6 to 9 hours of content every day. Adults, as much as 10. What is the responsibility of advertisers as narrative builders in this very real media environment?

    Michelle Lipkin is the Executive Director of the National Association for Media Literacy Education (NAMLE). She and Alex talk about the importance of creating a free, positive and safe media environment and practical tips to be better contributors, from deliberate empathy to representing underrepresented demographics in casting.

    In the first half, Michelle shares a touching story of losing her father in the Pan Am Flight 103 air disaster and how it shaped her thinking of media coverage. In the back half, she and Alex talk about representation, the importance of media literacy education, and why critical thinking and analysis is imperative to our future.

     Find Michelle on Twitter

    Find NAMLE or visit their Twitter

    Links:

    American Girl

    Lingerie Ad

    “Speechless” on ABC

    “Shantaram” by Gregory David Roberts

  • Feeling burnt out? You’re not alone. With Tim Dyer, Founder of Manifesto Agency

    Keywords: podcast, the, alex, productions, burnout, cpb, woodshed, bogusky

    65% of ad pros are suffering "Burnout," more than teachers (58%) and consultants (55%), according to a recent AdAge article. And The World Health Organization just declared Burnout

    65% of ad pros are suffering "Burnout," more than teachers (58%) and consultants (55%), according to a recent AdAge article. And The World Health Organization just declared Burnout an official medical condition. What's going on and how to do you even begin to deal with the problem? Tim Dyer, founder of Manifesto Agency, was brave enough to come to The Woodshed and share his struggles. Alex and Tim then discuss tactics and tips they've tried to combat as well as expert suggestions. From de-powering failure to finding value in your work to challenging everyday assumptions about your job.

    Find Tim Dyer on Linkedin, or visit Manifesto Agency.

    The Woodshed is a CPB Podcast Production.

  • So you want to start an agency? With Paul Caiozzo, founder of Interesting Development

    Keywords:

    If you’ve worked in advertising long enough, or any industry, you’ve thought about running your own shop. Paul Caiozzo is a former CD at CPB who went on to lead Goodby Silverstein and Partners New York befor

    If you’ve worked in advertising long enough, or any industry, you’ve thought about running your own shop. Paul Caiozzo is a former CD at CPB who went on to lead Goodby Silverstein and Partners New York before starting his own agency, Interesting Development, in 2016. And like most founders, he has felt the highs and lows ever since.

    Paul stopped by The Woodshed for a cautionary yet encouraging chat with Alex about building an agency from the ground up, developing your own brand and what it takes to stand out in a crowded market.

    How do you name your agency?

    How do you identify and hire the best talent?

    How do you pick the right partners?

    Should you raise outside money or go it alone?

    Why is outreach so important?

    And maybe the most important question – how do you get clients?

    Find Paul on Linkedin and learn more about his agency Interesting Development.

    The Woodshed is a CPB Podcast Production.

  • Gayle Troberman, CMO of iHeartMedia — Podcasts, theater of the mind and the 27% of America no one is talking to

    Keywords: the, alex, podcasts, media, gayle, woodshed, iheart, bogusky, troberman

    As Microsoft’s Chief Creative Officer in the late 2000’s, Gayle Troberman and Alex worked closely launching the “I’m a PC” campaign and more. Gayle is now CMO of iHeartMedia, the wo

    As Microsoft’s Chief Creative Officer in the late 2000’s, Gayle Troberman and Alex worked closely launching the “I’m a PC” campaign and more. Gayle is now CMO of iHeartMedia, the world’s largest audio company which reaches nine out of 10 Americans every month.

    Listen as Alex and Gayle talk about the "good ol' days", what annoys Gayle about agencies, and the exploding world of podcasts. Find out what brands are doing wrong with audio, the good and bad of the fractionalized media landscape, and how to engage the 27% of the American workforce that no one is talking with.

    Find Gayle on Linkedin

    The Woodshed is a CPB Podcast Production.

     

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