• Domino’s Art D’Elia – Innovation, early stage creative testing and better agency/client alignment

    Keywords: podcast, the, art, dominos, delia, cpb, woodshed, bogusky

    Art D’Elia is SVP, Chief Brand and Innovation Officer at Domino's. He dropped by the shed with Alex and creative director Kelly McCormick, to talk about innovation and consumer advo

    Art D’Elia is SVP, Chief Brand and Innovation Officer at Domino's. He dropped by the shed with Alex and creative director Kelly McCormick, to talk about innovation and consumer advocacy in the pizza category, as well as what agencies can do to better align with their clients and why Alex thinks advertising is 100% science.

    Art D’Elia on LinkedIn

    Follow Kelly on LinkedIn and Instagram

    ***

    2:54 – The things agencies do that make Art go bananas

    5:29 –  Basing creative on facts not opinion and why Alex says “There is no art to what we do, it’s 100% science.”

    8:53 – Why the most creative people on earth are theoretical physicists

    11:12 – The notion that a brand can be a consumer advocate.

    14:09 – Why Domino’s decided to pave roads across America.

    18:58 – The basis of a good agency / client relationships.

    25:23 – What keeps people from building great client relationships

    31:37 – Why all Domino’s advertising starts with a brand action.

    34:32 – Why Domino’s always couples brand actions with above the line advertising.

    40:30 – What’s next for Domino’s: e-Bike and autonomous robot delivery

     

  • Creative block, method advertising and grit: Alex answers questions from interns

    Keywords: podcast, advertising, internship, woodshed, bogusky

    How to be well-rounded, what is method advertising, tips on getting over creative block and more. Alex sat down with the current group of CPB interns to answer their questions.
     
    With Alice Fenne

    How to be well-rounded, what is method advertising, tips on getting over creative block and more. Alex sat down with the current group of CPB interns to answer their questions.
     
    With Alice Fennelly, David Zosel, Brandon Dwight, Billy Boy Horn Chloe Gordon and Omari Green.
     
    Quick Q&A summary
     
    2:22 – To be a good, well-rounded strategist, where would you point someone?
    4:40 – How does an intern develop an understanding of the brand they’re working on?
    9:05 – How do you get out of creative block?
    11:03 – How do you develop the art of noticing?
    13:35 – What’s a skill not taught to ad students that they should learn?
    10:40 – What would you say to the nervous intern afraid to speak up in a meeting?
    18:20 – What stands out for you in student portfolios?
    19:55 – What is it that you see in Millennials that makes you value their insight?
    22:06 – Do you believe in the power of manifestation?
    22:36 – What level of grit is required to succeed in an internship?
    24:20 – How do you know if something is good?

  • Creepy Media: Who is listening to us and why?

    Keywords: media, creepy, advetising, woodshed, bogusky

    Only seeing ads relevant to you used to be the dream, and the promise of advertising. But chances are you’ve talked about something and the next thing you know, you’re being served

    Only seeing ads relevant to you used to be the dream, and the promise of advertising. But chances are you’ve talked about something and the next thing you know, you’re being served ads about it. Predictive analytics or surveillance? Who’s listening and what do they know about us?

    Alex is joined in the shed by Joe Toscano, author of the book “Automating Humanity” and Founder/CVO of BEACON, along with Jen Bollman (CPB Director of Communications Strategy) and Joe Corr (CPB Executive Creative Technology Director). The group digs deep into the creepiest of media, the importance of teaching Media Literacy in schools, tech addiction, Russian hackers, China, ethics and who’s buying your data.  

    Joe Toscano: https://www.linkedin.com/in/joe-toscano-30688b61/

    BEACON: http://www.beacontrustnetwork.com/

    Joe Corr: https://www.linkedin.com/in/josephcorr/

    Jen Bollman: https://www.linkedin.com/in/jennifer-bollman-2270151/

  • Marketing Fuzzy Slippers: Alex + Courtney Loveman Go Head-To-Head w/ Creative Ideas

    Keywords:

    We’re kicking off a new series of shows, where brands (big and small) come to the Woodshed to share their challenges and aspirations. Alex and a special guest host then duke it out

    We’re kicking off a new series of shows, where brands (big and small) come to the Woodshed to share their challenges and aspirations. Alex and a special guest host then duke it out with creative ideas on the spot, and take those ideas and test them to see what performs better in the actual marketplace.

    First up, the team from Baboosha – Frank Amoros, Heather LeFevre and Leo Lourdais.  Baboosha are high-end footwear crafted from ethical Alpaca fur, mixing Parisian glamour and style with the exoticness of Peru. 

    Alex’s guest host this week – Courtney Loveman, former fashion designer and co-head of strategy at CPB. 

    Alex’s idea

    Courtney’s ‘winning’ idea

    Visit: BABOOSHA + Instagram

    The Baboosha team:

    Frank Amoros (CEO) 

    Heather LeFevre (Strategist / Consultant)

    Leo Lourdais (Fashion Model / Influencer)

  • Leave us a voicemail and you may end up on the next show: 720-432-6174