• Getting Old And Owning It

    Keywords: the, alex, cpb, woodshed, bogusky, caddis

    Alex is joined by Tim Parr and Dustin Robertson, founders of eyewear brand Caddis. Rooted in action sports, Thrasher magazine and punk rock, they’ve got a lot to say about aging the right way without losing

    Alex is joined by Tim Parr and Dustin Robertson, founders of eyewear brand Caddis. Rooted in action sports, Thrasher magazine and punk rock, they’ve got a lot to say about aging the right way without losing your personal style. Don’t start the long process of giving up. Experience matters, as long as you can separate the obsolete and embrace the beginners’ mindset. Own getting old, and act whatever age you want.

  • If you want to make a million dollars, start an awards show

    Keywords: alex, awards, advertising, boulder, porter, zach, crispin, cpb, hyder, bogusky

    Some creative agencies have started questioning the value of participating in advertising awards shows. Many say they’ve become too expensive, too time-intensive, and don’t really contribute to growth. Then

    Some creative agencies have started questioning the value of participating in advertising awards shows. Many say they’ve become too expensive, too time-intensive, and don’t really contribute to growth. Then last October, Alex announced that CPB would stop entering them altogether. But does he hate awards shows? On a special episode of The Woodshed, Alex sat in with business development coach Zach Hyder for his podcast, The Dendrocast, to talk about the real reason behind his decision, why awards have gained such status in the agency world, if they still matter as much as we think they do, and why Alex can’t take anything too seriously, especially awards and awards about quitting awards.

  • Trick Your Brain To Think Wrong

    Keywords: john, audio, alex, podcasting, boulder, porter, crispin, cpb, bogusky, bielenberg

    What if we told you to stop thinking right, and start "Thinking Wrong"? 

    Legendary designer John Bielenberg joined Alex in The Woodshed to talk about breaking down existing neural pathways, a cross-co

    What if we told you to stop thinking right, and start "Thinking Wrong"? 

    Legendary designer John Bielenberg joined Alex in The Woodshed to talk about breaking down existing neural pathways, a cross-country road trip in an refurbished ambulance, stupid thinking as a practice, breaking the 500CC diesel land speed record, and how trick your brain into "thinking wrong"... phew!

    Let's just say this is one interesting conversation!

  • Unboxing Loop. The coolest thing to happen to consumer packaged goods, maybe ever.

    Keywords: cpb, woodshed, bogusky

    Just like the milkman, Loop plans to eliminate wasteful single use shipping materials. Alex unboxes the new zero-waste delivery system that brings together brands like Dove, Tide, A

    Just like the milkman, Loop plans to eliminate wasteful single use shipping materials. Alex unboxes the new zero-waste delivery system that brings together brands like Dove, Tide, Axe, Haagen Daz, Hellman’s and Hidden Valley Ranch, and digs into why it is such a big deal.

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