• Jazzvertising – lessons in collaboration

    Keywords: the, alex, marketing, jazz, advertising, woodshed, bogusky

    Things get crowded in the shed when guest Adam Chasnow brings in a jazz trio to prove a point about collaboration. An executive creative director at CPB, Adam has developed acclaimed ad campaigns for Microso

    Things get crowded in the shed when guest Adam Chasnow brings in a jazz trio to prove a point about collaboration. An executive creative director at CPB, Adam has developed acclaimed ad campaigns for Microsoft, Kraft Heinz and Infiniti, and credits his early education in Jazz trumpet with his ability to collaborate creatively with others. His theory is that everyone in business can get better at their craft by taking a page from the tenets of collective improvisation. Musicians Paul Romaine (drums), Annie Booth (piano) and Mark Diamond (bass) join in the discussion and play a few tunes with Adam to help illustrate his points. If you don’t know anything about jazz, don’t worry. Neither did Alex.

     

    Learn the rules, then forget them.

    Always be listening and reacting.

    Know the right time to stand out, when to support and when to lay out entirely.

    It’s only stolen if you do it worse.

     

    Adam Chasnow – TRUMPET

    Adam's LinkedIn

     

    Paul Romaine – DRUMS

    Paul is a working jazz drummer from Denver who teaches at the University of Colorado’s Thompson Jazz Studies program and co-founded CCJA (Colorado Conservatory for the Jazz Arts) – a non-profit dedicated to empowering youth to creatively express themselves through the language of America's art form. 

    Click here for more info on CCJA

     

    Annie Booth – PIANO

    Annie is jazz pianist, composer and arranger who was voted “Best in Denver (Jazz)” by Westword magazine from 2015-2017. She is the Assistant Program Director at CCJA and runs “She-Bop”, a program for women in jazz.

     

    Mark Diamond – BASS

    Mark has been a sideman on over 100 albums, toured throughout Europe and regularly appears at festivals and clubs across the country.

  • Domino’s Art D’Elia – Innovation, early stage creative testing and better agency/client alignment

    Keywords: podcast, the, art, dominos, delia, cpb, woodshed, bogusky

    Art D’Elia is SVP, Chief Brand and Innovation Officer at Domino's. He dropped by the shed with Alex and creative director Kelly McCormick, to talk about innovation and consumer advo

    Art D’Elia is SVP, Chief Brand and Innovation Officer at Domino's. He dropped by the shed with Alex and creative director Kelly McCormick, to talk about innovation and consumer advocacy in the pizza category, as well as what agencies can do to better align with their clients and why Alex thinks advertising is 100% science.

    Art D’Elia on LinkedIn

    Follow Kelly on LinkedIn and Instagram

    ***

    2:54 – The things agencies do that make Art go bananas

    5:29 –  Basing creative on facts not opinion and why Alex says “There is no art to what we do, it’s 100% science.”

    8:53 – Why the most creative people on earth are theoretical physicists

    11:12 – The notion that a brand can be a consumer advocate.

    14:09 – Why Domino’s decided to pave roads across America.

    18:58 – The basis of a good agency / client relationships.

    25:23 – What keeps people from building great client relationships

    31:37 – Why all Domino’s advertising starts with a brand action.

    34:32 – Why Domino’s always couples brand actions with above the line advertising.

    40:30 – What’s next for Domino’s: e-Bike and autonomous robot delivery

     

  • Creative block, method advertising and grit: Alex answers questions from interns

    Keywords: podcast, advertising, internship, woodshed, bogusky

    How to be well-rounded, what is method advertising, tips on getting over creative block and more. Alex sat down with the current group of CPB interns to answer their questions.
     
    With Alice Fenne

    How to be well-rounded, what is method advertising, tips on getting over creative block and more. Alex sat down with the current group of CPB interns to answer their questions.
     
    With Alice Fennelly, David Zosel, Brandon Dwight, Billy Boy Horn Chloe Gordon and Omari Green.
     
    Quick Q&A summary
     
    2:22 – To be a good, well-rounded strategist, where would you point someone?
    4:40 – How does an intern develop an understanding of the brand they’re working on?
    9:05 – How do you get out of creative block?
    11:03 – How do you develop the art of noticing?
    13:35 – What’s a skill not taught to ad students that they should learn?
    10:40 – What would you say to the nervous intern afraid to speak up in a meeting?
    18:20 – What stands out for you in student portfolios?
    19:55 – What is it that you see in Millennials that makes you value their insight?
    22:06 – Do you believe in the power of manifestation?
    22:36 – What level of grit is required to succeed in an internship?
    24:20 – How do you know if something is good?

  • Creepy Media: Who is listening to us and why?

    Keywords: media, creepy, advetising, woodshed, bogusky

    Only seeing ads relevant to you used to be the dream, and the promise of advertising. But chances are you’ve talked about something and the next thing you know, you’re being served

    Only seeing ads relevant to you used to be the dream, and the promise of advertising. But chances are you’ve talked about something and the next thing you know, you’re being served ads about it. Predictive analytics or surveillance? Who’s listening and what do they know about us?

    Alex is joined in the shed by Joe Toscano, author of the book “Automating Humanity” and Founder/CVO of BEACON, along with Jen Bollman (CPB Director of Communications Strategy) and Joe Corr (CPB Executive Creative Technology Director). The group digs deep into the creepiest of media, the importance of teaching Media Literacy in schools, tech addiction, Russian hackers, China, ethics and who’s buying your data.  

    Joe Toscano: https://www.linkedin.com/in/joe-toscano-30688b61/

    BEACON: http://www.beacontrustnetwork.com/

    Joe Corr: https://www.linkedin.com/in/josephcorr/

    Jen Bollman: https://www.linkedin.com/in/jennifer-bollman-2270151/

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