• From Packing Boxes to Advertising Creative: The Long Strange Trip of Louis McConnell

    Keywords: the, cpb, woodshed, bogusky

    Everybody can be creative if they push fear aside and allow themselves to be. Take Louis McConnell. He has always believed in self-discovery through hard and unfamiliar situations – from getting punched in t

    Everybody can be creative if they push fear aside and allow themselves to be. Take Louis McConnell. He has always believed in self-discovery through hard and unfamiliar situations – from getting punched in the face during amateur MMA fights to quitting his insurance career so he could pack boxes in a factory while pursuing mountain biking. That’s how he met Alex Bogusky, who took a chance and offered Louis a job as a copywriter, even with zero advertising experience to his name. Hear how this experiment started, what it’s taken for Louis to prove himself as a professional creative and why it’s important to be yourself 100% of the time, even if that means getting a face tattoo.

    Find Louis (Crankpushers) on Instagram

    The Woodshed is a CPB Podcast production.

  • Representation and Critical Thinking in Media – with Michelle Lipkin, National Association of Media Literacy Education

    Keywords: podcast, the, productions, cpb, bogusky, namle, wooodshed

    Tweens consume 6 to 9 hours of content every day. Adults, as much as 10. What is the responsibility of advertisers as narrative builders in this very real media environment?

    Tweens consume 6 to 9 hours of content every day. Adults, as much as 10. What is the responsibility of advertisers as narrative builders in this very real media environment?

    Michelle Lipkin is the Executive Director of the National Association for Media Literacy Education (NAMLE). She and Alex talk about the importance of creating a free, positive and safe media environment and practical tips to be better contributors, from deliberate empathy to representing underrepresented demographics in casting.

    In the first half, Michelle shares a touching story of losing her father in the Pan Am Flight 103 air disaster and how it shaped her thinking of media coverage. In the back half, she and Alex talk about representation, the importance of media literacy education, and why critical thinking and analysis is imperative to our future.

     Find Michelle on Twitter

    Find NAMLE or visit their Twitter

    Links:

    American Girl

    Lingerie Ad

    “Speechless” on ABC

    “Shantaram” by Gregory David Roberts

  • Feeling burnt out? You’re not alone. With Tim Dyer, Founder of Manifesto Agency

    Keywords: podcast, the, alex, productions, burnout, cpb, woodshed, bogusky

    65% of ad pros are suffering "Burnout," more than teachers (58%) and consultants (55%), according to a recent AdAge article. And The World Health Organization just declared Burnout

    65% of ad pros are suffering "Burnout," more than teachers (58%) and consultants (55%), according to a recent AdAge article. And The World Health Organization just declared Burnout an official medical condition. What's going on and how to do you even begin to deal with the problem? Tim Dyer, founder of Manifesto Agency, was brave enough to come to The Woodshed and share his struggles. Alex and Tim then discuss tactics and tips they've tried to combat as well as expert suggestions. From de-powering failure to finding value in your work to challenging everyday assumptions about your job.

    Find Tim Dyer on Linkedin, or visit Manifesto Agency.

    The Woodshed is a CPB Podcast production.

  • So you want to start an agency? With Paul Caiozzo, founder of Interesting Development

    Keywords:

    If you’ve worked in advertising long enough, or any industry, you’ve thought about running your own shop. Paul Caiozzo is a former CD at CPB who went on to lead Goodby Silverstein and Partners New York befor

    If you’ve worked in advertising long enough, or any industry, you’ve thought about running your own shop. Paul Caiozzo is a former CD at CPB who went on to lead Goodby Silverstein and Partners New York before starting his own agency, Interesting Development, in 2016. And like most founders, he has felt the highs and lows ever since.

    Paul stopped by The Woodshed for a cautionary yet encouraging chat with Alex about building an agency from the ground up, developing your own brand and what it takes to stand out in a crowded market.

    How do you name your agency?

    How do you identify and hire the best talent?

    How do you pick the right partners?

    Should you raise outside money or go it alone?

    Why is outreach so important?

    And maybe the most important question – how do you get clients?

    Find Paul on Linkedin and learn more about his agency Interesting Development.

    The Woodshed is a CPB Podcast Production.

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