• So you want to start an agency? With Paul Caiozzo, founder of Interesting Development

    Keywords:

    If you’ve worked in advertising long enough, or any industry, you’ve thought about running your own shop. Paul Caiozzo is a former CD at CPB who went on to lead Goodby Silverstein and Partners New York befor

    If you’ve worked in advertising long enough, or any industry, you’ve thought about running your own shop. Paul Caiozzo is a former CD at CPB who went on to lead Goodby Silverstein and Partners New York before starting his own agency, Interesting Development, in 2016. And like most founders, he has felt the highs and lows ever since.

    Paul stopped by The Woodshed for a cautionary yet encouraging chat with Alex about building an agency from the ground up, developing your own brand and what it takes to stand out in a crowded market.

    How do you name your agency?

    How do you identify and hire the best talent?

    How do you pick the right partners?

    Should you raise outside money or go it alone?

    Why is outreach so important?

    And maybe the most important question – how do you get clients?

    Find Paul on Linkedin and learn more about his agency Interesting Development.

    The Woodshed is a CPB Podcast Production.

  • Gayle Troberman, CMO of iHeartMedia — Podcasts, theater of the mind and the 27% of America no one is talking to

    Keywords: the, alex, podcasts, media, gayle, woodshed, iheart, bogusky, troberman

    As Microsoft’s Chief Creative Officer in the late 2000’s, Gayle Troberman and Alex worked closely launching the “I’m a PC” campaign and more. Gayle is now CMO of iHeartMedia, the wo

    As Microsoft’s Chief Creative Officer in the late 2000’s, Gayle Troberman and Alex worked closely launching the “I’m a PC” campaign and more. Gayle is now CMO of iHeartMedia, the world’s largest audio company which reaches nine out of 10 Americans every month.

    Listen as Alex and Gayle talk about the "good ol' days", what annoys Gayle about agencies, and the exploding world of podcasts. Find out what brands are doing wrong with audio, the good and bad of the fractionalized media landscape, and how to engage the 27% of America that no one is talking with.

    Find Gayle on Linkedin

    The Woodshed is a CPB Podcast Production.

     

  • The science behind the magic of advertising: A live Caffeinated Mornings event

    Keywords: the, jay, mornings, angry, bovine, woodshed, caffeinated, bogusky, ferracane

    Advertising has always been driven by instincts, opinions and luck. What’s been missing? The rigor to prove wildly creative ideas throughout the process. The same methods used by scientists since the 17th ce

    Advertising has always been driven by instincts, opinions and luck. What’s been missing? The rigor to prove wildly creative ideas throughout the process. The same methods used by scientists since the 17th century. Join Caffeinated Mornings host Jay Ferracane as he sits with Alex to talk about applying the Scientific Method to creativity, why theoretical physicist are the most creative people on earth and why advertising needs more Einstein-like creatives to ask great questions.

    The Woodshed is a CPB Podcast Production.

    Links:

    Angry Bovine

    Caffeinated Mornings 

     

  • Jazzvertising – lessons in collaboration

    Keywords: the, alex, marketing, jazz, advertising, woodshed, bogusky

    Things get crowded in the shed when guest Adam Chasnow brings in a jazz trio to prove a point about collaboration. An executive creative director at CPB, Adam has developed acclaimed ad campaigns for Microso

    Things get crowded in the shed when guest Adam Chasnow brings in a jazz trio to prove a point about collaboration. An executive creative director at CPB, Adam has developed acclaimed ad campaigns for Microsoft, Kraft Heinz and Infiniti, and credits his early education in Jazz trumpet with his ability to collaborate creatively with others. His theory is that everyone in business can get better at their craft by taking a page from the tenets of collective improvisation. Musicians Paul Romaine (drums), Annie Booth (piano) and Mark Diamond (bass) join in the discussion and play a few tunes with Adam to help illustrate his points. If you don’t know anything about jazz, don’t worry. Neither did Alex.

     

    Learn the rules, then forget them.

    Always be listening and reacting.

    Know the right time to stand out, when to support and when to lay out entirely.

    It’s only stolen if you do it worse.

     

    Adam Chasnow – TRUMPET

    Adam's LinkedIn

     

    Paul Romaine – DRUMS

    Paul is a working jazz drummer from Denver who teaches at the University of Colorado’s Thompson Jazz Studies program and co-founded CCJA (Colorado Conservatory for the Jazz Arts) – a non-profit dedicated to empowering youth to creatively express themselves through the language of America's art form. 

    Click here for more info on CCJA

     

    Annie Booth – PIANO

    Annie is jazz pianist, composer and arranger who was voted “Best in Denver (Jazz)” by Westword magazine from 2015-2017. She is the Assistant Program Director at CCJA and runs “She-Bop”, a program for women in jazz.

     

    Mark Diamond – BASS

    Mark has been a sideman on over 100 albums, toured throughout Europe and regularly appears at festivals and clubs across the country.

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